Meet Sophie

The Originator AI

Originate HEIs, HEAs, or HELOCs — 24/7 — without needing to hire 100s of originators

Microphone permission required • Chrome recommended • Calls are recorded to make it even sharper • Not available in EEA, UK, or Switzerland permission required

Who is Sophie?

Sophie isn’t just an AI — she’s your dream originator. She’s trained on every home equity contract, every name and phone number of almost every homeowner, and on the most effective sales closing techniques from Wall St rainmakers, CIA spies, and FBI negotiators.

Why Originators Use Sophie

Originate 24x7

Originate HEIs, HEAs, or HELOCs 24x7 via phone, text, or email while handling every objection as soon as you connect Sophie to your CRM.

Know Every Homeowner

From just a phone number, Sophie can instantly guess your customer’s address, property value, and home equity (84% effectiveness. Exceptions: trusts and unregistered liens)

Always Compliant

No rogue messaging. Sophie is hardwired to follow NMLS, TCPA, and your brand rules — unlike human originators who regularly make faux pas

Handle Every Edge Case

Sophie can handle any edge case that you can think of. But if she hits a wall, Sophie instantly books a call with your human originator so you never lose a lead

Stop losing qualified leads

Sophie is personal, not robotic. Sophie is persistent, not annoying. Sophie is a listener, not a pushy seller.

Why We Built Sophie?

Sophie was built because Home.LLC needed to scale from $1M/month to $20M/month instantly. Constantly raising more capital is not our DNA. Instead, you can use our leanings to quickly deploy your own Sophie